Our Day Out by Willy Russell Essay Example

Our Day Out by Willy Russell Essay There are many ways in which Willy Russell uses comedy and pathos in our day out to entertain or to influence his audience and make them consider social and educational issues of the time in which the play was set. The social issues we are asked to consider include inner city deprivation, the futures of less able children and the 1970s economic recession. The main educational issue explored in the play is how to educate children like those in Mrs Kays progress class, whether to follow Mrs Kays liberal or Mr. Briggs traditional view. The most immediately clear characteristic of the play is that it is humorous. One of the ways Willy Russell uses comedy through out the play is to use humorous incidents or scenes. In scene twenty-nine the children are leaving the zoo, just as the coach is about to leave the zoo keeper is forced to run out and stop the bus because the children have stolen all of the animals. The children had succeeded in smuggling the animals onto the bus without a member of staff realising, and this sudden appearance of the animals would also be surprising and amusing for the audience. The scene is also funny because of the reaction of Mr. Briggs. He shouts at the children saying I trusted you. We will write a custom essay sample on Our Day Out by Willy Russell specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Our Day Out by Willy Russell specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Our Day Out by Willy Russell specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This is ironic and funny because Mr. Briggs has been the only teacher whos been suspicious of the children from the start and knew they were up to no good. This is an example of how Russell often creates comedy at the expense of Briggs. Another way in which Russell creates comedy is through character. The funniest character is probably Reilly who is a typical teenage kid, meaning he mainly speaks his mind etc. A good example of why he is amusing is the scene in which Reilly answers back to Colin, a member of staff, Ill show her the woods for y sir. Reilly is talking about Colins girlfriend, who is also another member of staff. By saying this he knows he is annoying him and shows the audience how he speaks his mind. The way Reilly speaks is also typical of the kids in the play. Reilly speaks in a stereotypically scouse way when he says things such as Ta, me old man, y and yve. Also, Russell writes his script phonetically to make sure the actors speak in a scouse accent. The audience find this amusing because a scouse accent, to other people, may sound funny to start with and most people relate scousers to being ether thugs or funny. It is also important because there are issues to do with stereotyping in the play. Russell may be challenging his audience through their initial reactions to these kids and the way they speak. One of the most important aspects of the play is the way Russell combines comedy and pathos in order to make the audience react in a powerful way. For example, there is the scene where Briggs asks Andrews why he smokes, Andrew replies Sir, Sir, me mum says nottn about it but when me dad comes home, Sir, Sir, he belts me because I wont give him one. This is funny because any typical parent would not allow their child to smoke, never mind asking for one. However we are then made to analyse why we are laughing and afterwards, we may feel guilty because we think how we are brought up compared to him, knowing right from wrong. Therefore, Russell has made us consider the social issues through making us laugh. There are areas in the play where Russell appears to be using pathos deliberately in order to influence and affect the audience. When the children visit the zoo, they see a brown bear in a pit, Russell is actually using symbolism to explore contrasting opinions about the kids situations. And dont forget it was born in captivity so it wont know any other sort of life, this is Mr. Briggs talking to the children about the bear, it also makes the audience think, he could also be talking about the children. It kills them cos theyre cruel to it. They keep it in a pit so when it gets out its bound to be mad an wanna kill people. Dont you see? This also makes us think about their life and their connection to the bear. I think Willy Russell wants the audience to side more with Ronson (the last quote) than with Briggs in this scene. He shows through Carol Chandler that the kids do know other ways of living. I like them nice places Y know them nice places on the telly. Where they have gardens an trees outside an that. This proves that Mr. Briggs was wrong and unlike the bear, the children do know other sorts of lifes and understand the situation that they are in, meaning inner city deprivation. Carol is used throughout the play to illustrate social and educational issues. At the very start of the play we are made to sympathise with her, Carol rushes along the street wearing a school uniform which doubles as a street outfit and her Sunday best. This makes the audience side with Carol straight away as they feel sorry for her. Carols appearance illustrates the poverty in inner- city Liverpool in the 1970s. There was a large amount of unemployment owing to the closure of factories and the docks. This is linked to inner city deprivation. When the Children finally arrive at Conwy Castle Mr Briggs and Mrs Kay disagree about how best to educate the children. Teach them? Teach them what? Youll never teach them because nobody knows what to do with them , Mrs Kay disagrees with Mr. Briggs who thinks that to teach the children you should be firm (the old fashioned way). Mrs. Kay however clearly states that the children should be treated fairly and has little hope for their futures. When Mrs Kay speaks about how the kids are being brought up to be nothing more than factory fodder, she could take her argument even further. Unemployment was so widespread in Liverpool in the 1970s, that the progress children had little prospects of any job at all. The fact that Carol is willing to stay in Wales at the end of the play, and even considers jumping off a cliff rather than returning, illustrates how hopeless her life and prospects are. The same for all the other children in Liverpool at that time. In my own opinion, I think that Willy Russells main aim was to influence his audience by entertaining them. There are so many examples in the play were a funny incident is in fact more than it seems and makes the audience think. For example the best incident is were Brigs is talking to Andrews about smoking, Andrews says that his dad beats him up because he wont give him one. This is just one of many examples were by Russell uses what seems to be funny incidents but when thought about them more carefully, turns into pathos.

Learn About the Science of Marine Biology

Learn About the Science of Marine Biology The field of marine biology or becoming a marine biologist sounds fascinating, doesnt it? Whats involved in marine biology, or becoming a marine biologist? First, its important to understand what, exactly, makes up the marine biology branch of science. Marine biology is the scientific study of plants and animals that live in salt water. When many people think about a marine biologist, they picture a dolphin trainer. But marine biology is so much more than making a dolphin or sea lion follow commands. With the oceans covering over 70 percent of the Earth’s surface and providing habitat for thousands of species, marine biology is a very broad field. It involves a strong knowledge of all science along with principles of economics, legal matters, and conservation. Becoming a Marine Biologist A marine biologist, or someone who studies marine biology, can learn about a variety of organisms during their education from tiny plankton only visible under a microscope to the largest whales that are over 100 feet long. Marine biology can also include the study of different aspects of these organisms, including the behavior of animals in the ocean environment, adaptations to living in salt water and interactions between organisms. As a marine biologist, one would also look at how marine life interacts with different ecosystems such as salt marshes, bays, reefs, estuaries, and sand bars. Again, its not just learning about things that inhabit the ocean; its also about conserving resources and protecting a valuable food supply. Plus, there are many research initiatives to discover how organisms can benefit human health. Marine biologists have to have a thorough understanding of chemical, physical, and geological oceanography. Other people who study marine biology do not go on to conduct research or work for activist organizations; they can wind up teaching others about the vast scientific principles that make up the field. In other words, they can become teachers and professors at universities and colleges. Tools to Study Marine Biology The oceans are difficult to study, as they are vast and foreign to humans. They also vary depending on geographic locations and environmental factors. Different tools used to study the oceans include sampling mechanisms such as bottom trawls and plankton nets, tracking methods and devices such as photo-identification research, satellite tags, hydrophones, and â€Å"critter cams,† and underwater observation equipment such as remotely operated vehicles (ROVs).   Importance of Marine Biology Among other things, the oceans regulate climate and provide food, energy, and income. They support a variety of cultures. They are so important, yet there is so much we don’t know about this fascinating environment. Learning about the oceans and the marine life inhabiting them is becoming even more critical as we realize the importance of the oceans to the health of all life on the planet.

(a) What are ten small decisions that you as an individual make that Essay

(a) What are ten small decisions that you as an individual make that impacts upon the environment (b) How might you make each decision differently if you took - Essay Example Even though I live 5 minutes away from the university, I still get a ride rather than chose to walk. As a consequence of this decision, I burn a lot more fuel than I need to and in the process release gases like carbon monoxide, nitrogen oxides and volatile organic compounds into the atmosphere. A healthier alternative is to chose to walk, cycle, carpool or use the public transportation system more often. This way I can save significantly on fuel consumption. Again, I should plan ahead and schedule my errands such that I can get everything done in one trip. Another decision as a result of which I waste a lot of fuel is not switching the engine off when I am waiting to pick up a friend to go someplace. At times I would have waited for as long as 15 minutes. This decision has a two-fold impact on the environment. Firstly, since the fuel used in the vehicles is fossil fuel, it is a waste of the limited resources that we have and secondly, keeping the engine running would result in the production of dangerous gases including carbon monoxide, which pollutes the atmosphere. As an alternative, I can turn off the engine and start again when all my friends get into the vehicle and we are ready to leave. While driving, I prefer to keep my vehicle’s air conditioner turned on at all times – even in stop-and-go traffic. According to Environment Canada (2003a), air conditioning can increase fuel consumption by as much as 20% (para. 1). This decision again results in the release of dangerous gases into the atmosphere. The solution to reduce fuel consumption is to turn of the air conditioner when I have to drive slowly especially at stop and go traffic. Moeller (2004) emphasizes that an average human being breathes about 20 cubic meters of air each day. This amount of air roughly amounts to about 24 kilograms in weight. Hence lungs are by far the most important pathway for environmental pollutants

Strategic Issues Paper Essay Example | Topics and Well Written Essays - 1250 words

Strategic Issues Paper - Essay Example The Aerospace and Defense Industry is also reeling under the pressure of rising fuel prices. This is evident from the fact that the Boeing Aircrafts manufacturing company’s response to the said problem, which pointed at the rise in demand for fuel efficient planes owing to the constant upsurge in global oil prices. Rising fuel consumption and an equally simultaneous rise in fuel prices are a matter of grave concern for the organizations in almost all the sectors of the economy, which are increasingly finding it difficult to cope with such external threats and have been trying to battle these external environmental forces with innovative strategies. The company is over booked with demand for such fuel efficient planes which has far exceeded the supply (Boeing Comments, 2008). Faced by the problem of growing customer concerns about the environmental hazards caused by some of the poisonous substances used in the manufacture of PCs and other similar electronic devises, Dell Computer Electronics, developed and launched its Sustainable Business Development Program, that dealt with such problems, with a promise to contribute towards the cause of greener and cleaner environment and at the same time achieving its overall organizational goals of steady economic development (Dell, 2008) . Several manufacturing companies across the globe, today, are increasingly facing problems from the high rate of penetration of low cost manufacturers from emerging countries especially from India and China. The fact that the cost of production cycle depends largely on the availability of raw materials, as well as, the availability of low cost and cheap labor. These two countries have a talented pool of human resource in abundance which they use to their advantage by producing cost effective and good quality products. The saturation in the Western markets as well as the high cost of labor, is further making things difficult for the western

Image read( a history of western art) Essay Example | Topics and Well Written Essays - 500 words

Image read( a history of western art) - Essay Example The museums that house or exhibit pictures or photos of early Christian churches include the Penn Museum which features Vaults of Heaven: Visions of Byzantium (Penn Museum); the London British Museum and the Metropolitan Museum of Art, to name a few. The second image is similar to the painting of Jan van Eyck, entitled Man in a Red Turban in terms of the image sharing the same serene and serious facial expression and the pose that shows the left side of the face as the prominent side. The hair is also covered by a white cloth (image 2) and with a red turban for the similar image. These images also share similarities in the style of the clothes worn, especially the V-type neckline, except in color. The eyes of the images seem to be glancing at the left portion due to the position of their head. The early Renaissance paintings could be found in the following museums: National Gallery in London; Metropolitan Art Museum in New York; Museum of Fine Arts in Houston; to name a few (Encyclopedia of Art). The image made by Henry Moore entitled Reclining Figure, located at Paris, France shared exact similarities with image 3. This image was noted to have been created using white marble, in contrast to image 3 which could apparently be made from another medium: stone, wood, or bronze. These images share the same curves, with the figure of a person evidently possessing a head at its right side. These sculptures during the dada, surealism, regionalism and abstraction period within which this image was created could also be seen in the following museaums: the New York Art Galleries, the Jewish Museum, and the Whitney Museum, to name a few. These were located using the google search engine for museums with sculptures during the dada, surrealism, regionalism and abstraction

The Marketing Practice From Islamic Perspective Marketing Essay

The Marketing Practice From Islamic Perspective Marketing Essay Introduction The purpose of this assignment is to analyze and study the marketing case in Malaysia, particularly, a Malaysian company must be chosen and our choice of company is Mamee Double Decker (M) Berhad. Various aspects of study under the subject matter have been considered. This includes the target market analysis, marketing mix consideration which consists of product, pricing, promotion and distribution decision. In order to analyze the internal and external problems facing the company, we have done a SWOT analysis (strength, weakness, opportunity and threat).This is to highlight and raise several problems or issues facing the company locally or internationally. Market research on comsumer behavior and competition has also been carried out through a survey questionnaires and the summary or report of the summary have also been done. Mamee Double Decker Went Global Background of the company The company chosen for this case analysis is Mamee Double-Decker Malaysia Berhad. Mamee was founded in 1971 by Datuk Pan Ching Hin and headquartered in Malacca. Mamee Double Decker is Malaysia food processing, snack and diary product company. It mainly produces and sells instant noodles, snack, confectionery and beverages. Mamee Double Decker not only sells its product locally but had penetrated the international market as well. Today Mamee products are exported all around the world to more than 80 countries and area it serves includes Asia, Middle East, Africa, America, Europe and Oceania. Products produce by mamee are popular and well known to most households especially children. Marketing practice from Islamic perspective When mamee first came into existence, its products were only mamee monster noodle snack and double decker snack. Mamee later had gain recognition from several countries because of its distinct and unique feature of the snack that is square-ish noodle like and the adorable face of monster on its packaging while the double-decker snack , is a flavored snack with a choice of prawns chicken and cheese. The company then goes through a major diversification when it produces carbonated drinks under the brand cheers. Mamee instant noodles later was produced. However, different instant noodles are provided to cater different countries, For example mamee bihun, express noodles, and mi goreng are only available in Malaysia as it suits the malaysian taste, while these products are not made for the overseas market. The company has produce mamee oriental noodles for outside market. Marketing Mix Consideration Decision made by the company regarding to the price, promotion and distribution are the elements of marketing mix consideration that is being use in making a decision. . Product decision Initially, mamee mainly focus in producing snacks, but it had diversify its products in producing beverages such as soft drinks, cultured drinks and recently the new products by mamee, a juice under the brand Rio Fiesta a healthier options for drinks produced by mamee. All product produced by mamee comply to the standards required. The company had obtained Hazzard Analysis and Crtical Control Poiint (HACCP) certificate. The obtainment of this certificate means that mamee had adhered to food safety from raw material production, procurement and handling, manufacturing, distribution and the consumption of the finished product. From Islamic point of view, mamee had free from gharar or uncertainty by providing adequate products description and specification for all its products. This includes complete labeling and nutritious information, ingredients used and its expiry date. At the same time, other products evolve in the market under mamee double decker is nutrigen, is a cultured drink for children. Mister Potato was out of the market later after that, now, Mister Potato had officially become the global snack partner with Manchester United. Latest product by Mamee double decker is corntoz, corntoz is a crunchy snack came with different flavours and shapes. The main concern under this food processing, beverages and diary product industry is about whether the product are halal (permitted). Since this company mainly sells their products in Malaysia and in other Muslim countries, therefore mamee double decker products must be certified halal. As reported in Malaysia Halal Directory, Mamee Double Decker had obtained the halal certificate for all of their products. Their products are free from additives made from animal sources that are forbidden in Islamic Law. Stabilizers, Emulsion and colouring used in their production process are deemed as halal. Promotional Activities Mamee Double Decker, like many other companies in this competitive environment are driven to adapt an aggressive promotional strategies in order to gain market share. Mamee Double Decker had use various promotional tools including advertising and sales promotion to capture the market. As reported in The Star newspaper July 17 2002, RM 40 million was allocated solely for promotional activities in Malaysia. On the same year, Mamee had made an aggressive advertising in Myanmar and china to create brand awareness to familiarize their products in these markets. Recently, Mamee had become an official snack partner with Manchaster United. This joint-venture is important as it aims to boost its market share in Asia. One of the interesting activities that has been carried out through this partnership was The Ultimate Manchester United Experience contest. Lucky winners had been treated to a trip to Manchester united to meet their favorite football players. Mamee had also use Malaysia local celebrities, such as Mawi, Felix and Amalyea as ambassadors for mamee sllrpp products in Malaysia. In the recent festive season Hari Raya, Malaysia celebrity Shahizi Sam was featured in mamee sllrrp advertisement and they had conduct a Mamee Kusayang Contest. This shows that Mamee Double Decker had made several aggressive promotion activities throughout the years. Its promotional activities adhered to the basic Islamic principle of business and Mamee had ensure its product reach the target market in all around the world. Any promotional activities to stimulate the demand from consumers are permissible as long as it does not exaggerating or breaching the Islamic principle. Activities like free samples, cash rebates, joint promotion and contest conducted by Mamee are therefore deemed permissible. Pricing Decission Pricing of mamee product are reasonable and affordable for the interest of all. This pricing strategy enables it to capture the market share of various market segments. For example in Malaysia, mamee monster snack only cost 30cents and mamee Double decker snack cost only RM2.50. Mamee had made no price discrimination for all of its product. The company Charge same price for same good in respective countries, irrespective of different markets. Therefore Mamee pricing strategy is considered fair(Adil) and just. Distribution The distribution channels of mamee food and beverages in Malaysia consist of three stages (producer,retailer,consumer). Mamee which is the producer will sell its products in bulks to retailers (Giants, Tesco,etc) , and eventually retailers will sell it to the consumers. In international level, the distribution are being done through appointed subsidiaries. Mamee has favourable access to distribution networks in Malaysia. Mamee Double Decker has 13 distribution centers and has about 150 transport carrier for deliveries to about 1000 point of sales. Mamee Double Decker currently has five manufacturing facilities in Malaysia and one in Myanmar. Mamee Double Decker has centralized marketing and distribution system while Mamee have assigned an export manager in each manufacturing subsidiary. . There are three companies under Mamee Double Decker responsible in producing each of their respective lines and products for example snack food and chilled products (KMM), instant noodles (PP) and beverages (MDDB). Target Market Analysis Mamee Double Decker (M) Berhad is good in quality and unique brand which targeted to all group of people according to the product offered. As the company began with a single product and consistently grown to 50 products, targeted people become more. The household products brands like Mamee Monster, Mamee Instant and Mamee sllrrp, and Mamee snacks, are targeted to people whose age is from 6 to 30 years old. Targeted group in this range of age includes, children, teenage, students, working class, and family. This is because not all of its products are targeted to the same group of people. Products like Mamee monster, nutrigen, Double Decker are an examples of products that targets mostly childrens. In Australia, mamee monster snacks is sold in their school canteen. This shows that these products mainly attract children. Nutrigen is a cultured flavored drink that is targeted kids from age 6-12 years old. The second group is students. Mainly, products of Mamee that attracts students are instant noodle like Mamee slrrpp, snacks like double decker, mister potato and jacker. This is because, most students who normally live outside or far from their home need something instant or something to munch in between their meals. This will also eliminate the need to cook or having to buy foods outside. Moreover, snacks like Mamee monster and Double Decker are the loyal companions for students as well especially in times of stress while studying. Teenage like students needs snack during their leisure time. From the family structure perspective, a mother with at least 5 children, usually will buy more groceries and household products. Children love to have snacks like Potato Chips, Potato Crisps and Cheer Beverage because the products are very convenient and it comes with different flavor based on their preferences. Furthermore, families who spend their spare time with picnic and party usually find Mamee products a reasonable choice. In term of target market demographically, though Mamee actually target low to middle income earners, high income earners are attracted to it as well because of its affordable and reasonable price. It is very clear that the size of the companys target market is very large and high. Everyone may be used and consume the product offered because it comes with varieties of food, snacks, beverages, instant noodles and to name a few. SWOT analysis Strength One of the strength pose by Mamee Double Decker (M) Berhad is as reported in recent mamee double decker (M) Berhad annual report, the company had experienced 57.3% growth of profit before tax from 9.6 million. Mamee Double Decker(M) Berhad strength also lies in its ability to expand their business network by penetrating into new exports market. This is proved to be true as mamee experienced a growth of 6.2% in 2002 in its effort to venture to new exports market. The second strength of mamee is it has a good reputation among customers, since has become part of the choice made by household largely in Malaysia, mamee so far had not fail to impress its consumers all over the world by providing a tip-top service from the process of production to distribution, we can see that mamee products reach consumer easily as it is easily available in store from a small grocery store to large super markets. The third strength of mamee double decker is we can say that it has a quite strong brand name as according to their annual report, mamee had won several awards locally and internationally. The two local awards that mamee has honoured to receive are first, the chief minister awards for Promising local Company Awards in recognition of Mamee Double Decker Berhad (M) to local industries and the second award is by Malaysian Manufacturer packaging Council of Malaysia, given to one of Mamee Double Decker (M) Berhad product, that is Nutrigen Liteyo. Internationally, mamee had also been rewarded internationally recognized ISO 9002 togethe riwth China Awards Certificates. Weakness This includes the internal and external problem of Mamee Double Decker (M) berhad. The external problem pose by this company is as reported in the star newspapers 2007, mamee has not yet succeed in gaining a market share in China as there is a negative growth in Mamee double decker operation in China particularly,Mamee Double-Decker Food(Suzhou)Co. Ltd, demand for Mamee in China is low, thus generating low sales and revenue and consequently the company had incurred higher loss. however the company did not loose hope and have confidence in its China operation and Mmaee had appointed a consultant to resolve this issue. The second external problem face by Mamee is high dependency of raw material from Europe as such when there is a rise in Euro against USD the mamee double-decker earnings is affected since some of mamee products ingredients such as Mister potatao crips are imported from Europe, ,thus when the price of raw material increases, this gives pressure to its profit margin. In order to overcome this problem, mamee needs to do more reaseach and development to reduce its dependency from outside. One internal problem in mamee double decker lies in its small number of manufacturing facilities, considering that mamee products are marketed all over the world, with only five manufacturing facilities , limited production can be made per day. If mamee want to extend its product line, it will be restricted as there is a limited space for production. Opportunity Since now consumer are becoming more health conscious, one opportunity for Mamee Double Decker is to come up with a product that is more healthy as it will give customer a more options for healthy good food. Mamee Double Decker plans to obtain health food supplier in an effort to expand its product line. Mamee had identified several suppliers and the company plans to negotiates with this suppliers in providing good supplies of food Threat As customer becoming more educated and conscious about the food they consume, consumer tends to compare prices and quality of products with other brands. Currently in market there are various brands and product they offered similar to Mamee Double Decker. Thus, the threat of Mamee Double Decker is the competitors in market like for example, Munchys, Nestle, Unilever Foods. Mamee do not only pose an internal threat, but also external threat for example in terms of competitors in China is also obvious. Mamee face a greater threat especially in Shanghai, this is due to the complexity of market in China in addition to variety of snack food products produced by them. In Shanghai, mamee had to face competitors that have a greater market share like. Report on Consumer Behaviour for Mamee Double Decker In order to evaluate the consumers preferences on Mamee Double-Decker products, a survey has been conducted within a population of 100 respondents and 30 out 100 were taken as a sample to this research. There were 17 male and 15 female involved in this sample. A set of 22 questions were asked during the survey session which majority of the respondents came from different background and the survey were conducted online. Before the surveys were taken in place, a short description of the company was given so that the respondents somehow know what they would be expecting during the session. Questions were separated into three parts started with the personal background information then likert scale questions which evaluate their decision making in making purchases and the last part of the questionnaire cover their own given answer accordingly. Result follow suits right after the research conducted was done. Majority of the respondents were Malays which covers 91percent of the total sample taken. This is explained by the major ethnic in Malaysia is Malay followed by Chinese with 6percent and others 3percent. As for income level, most of the respondents categorized as middle class earners because their income level is range between RM1001 to RM3000 with 47percent are in this group while the remaining 44percent belongs to lower income earner like students and jobless teenagers. Within this sample, most of the respondents are in their bachelor degree staying in urban area and living single life which eventually led them to such consumption with the ration of 63:84:97 for all categories. 84percent of these respondents also admit that they enjoyed eating snack food and beverages with a typical consumption of 1 to 2 packs a day. Why this happening is because during the earlier age like teenagers in university, they are prone to having a quick and light food as on the go. This somehow explained the viability of the result. When it comes to factors to decision making questions, the result was significantly expected. Almost all the respondents agreed that they are very cautious in choosing their favourite snack foods and beverages because this factor has to do with their taste buds. While pricing became the second factor that influenced the decision making; 35percent agreed that price do play a vital role in their purchasing power. Morever, 55percent of the respondents were also somewhat agreed that Mamee Double-Decker do became their preferred brand and offer wide range of products under one roof with their given competitive pricing on the products compared to other brands. So most likely consumers can easily make decision in making purchases and less confusion. Unfortunately, Mamee Double-Decker wasnt still at the par in offering good taste for their products because only 47percent out of the total respondents were somewhat agree with the companys taste performance but the remaining disagree with it. However, 41percent of the respondents agreed that Mamee products are reachable in the market which eases them in making purchases. Majority of the respondents bought Mister Potatoes and Mamee Monster snack which are two of the most popular snack foods from Mamee Double-Decker and they usually bought it at convenience stores like 7-eleven and hypermarkets like Tesco. As for substitution for Mamee brand, they usually go for Jack n Jill brand and Nestle which are two of the top snack foods and beverages producers in the world. Thus this is threat for Mamee Double-Decker because of the stiff competition from these giant producers. Mamee Double-Decker should improve their products taste and perhaps packaging in order to stay competitive in the market despite having cheaper price strategy. In a nutshell, Mamee Double-Decker is a proud home-grown snack foods and beverages producer that went global. However, Mamee Double-Decker cannot be relied truly on domestic markets with their currents products either domestic market or international market, instead they should keep doing product development program in order to come out with new line of foods and beverages that suits the preference of the consumers worldwide. Report on Competition for Mamee Double Decker A survey has been conducted in order to evaluate the competition for Mamee Double-Decker products. Mamee-Double Decker (M) Bhd, which has made a name for itself with its snacks and confectionery products. A survey with a population of 50 was targeted and a sample of 30 was chosen for this research. Respondent consiste of 16 males and 14 females.The survey was a close ended survey requiring customers to answer a multiple chouce question with a 5 asnwer options. A set of 15 questions have been asked regarding their brand preferences. Mamee Double Decker have various competitors on market for example, Munchys, Nestle, Unilver Food. Under this company they too had offered various consumer or food products for example, maggi, a brand for instant noodle.Mamee to had rival branding for their beverages particularly cultured drink, for example, nutrigen cultured drink are competing against other various brands like yakult, vitagen and solivite. In a brief summary, 40% of respondents are quite loyal and repeat buyer for mamee products while 60% of them are somewhat in a middle as they also have other preferences and branding in buying consumer goods products. Based on the survey conducted, consumer prefers brand yakult and vitagen more compared to nutrigen which come from Mamee products. This is believe due to the reason that yakult are better in terms of quality as they contain probiotics . On the other hand their champions products like Mamee Monster, Mamee Noodles, Mister Potato, Double Decker and Nicolet Swiss Herb Candy are more preferred by consumers. In a survey, 65% od consumers prefer more of these products because of it tastes and the prices are affordable as compared to other products such as Pringles, Indo Mee, Maggi and etc. However, the remaining percentage of 35% do prefer other snacks brands like Pringles,Lays, Doritos as they may have perceive this brand are better in quality and tastier compared to mamee products. . Conclusion In conclusion, Mamee Double Decker is a company that have a potential to grow further and to compete aggressively with other products in the market. Since the company have established for quite a long time and has been consistently doing well, they have good prospects to progress in increasing its market share in foods and beverages industry in the future. Looking at its current marketing strategies and programs no doubt that this goal would be attainable. In our opinion, Mamee would not lose to its competitors in the market due to the fact that Mamee is constantly doing Research and Development (RD) to improve its quality of product and extends its product line. However, considering the change in behavior and lifestyle of consumers, that are increasingly, becoming more health conscious mamee should come up with a new products line that suit the changing need of customers.

Queen Elizabeth I Essay -- essays research papers fc

Elizabeth I King Henry VIII wanted a son. He had been married for seventeen long years and had only been given a daughter named Mary. Someday one of his children would rule England and it was supposed to be a boy. Henry decided he wanted a younger wife who could bear many children, so he formed his own church and re-married Anne Boleyn. This began the life of Elizabeth. Elizabeth was born on Sunday, September 7th 1533 at three o’ clock in the afternoon. To the King, Anne seemed unable to have any more children. She became pregnant three more times after Elizabeth, only to lose the baby. When Elizabeth was three years old her mother was beheaded for treason and adultery. Henry had his marriage to Anne declared invalid, making Elizabeth illegitimate. His new wife, Jane Seymour finally gave him a son. His name was Edward. Jane died after childbirth and Henry married three more times and had no other children. Now that England had a Prince Elizabeth wasn’t so important. She didn’t live with her father at court, but instead she grew up at the palace of Hatfield, where she had her own governess, servants, and teachers. Elizabeth’s teachers were great university scholars. One of her teachers said that her mind had no womanly weakness and that her perseverance and memory were equal to that of a man. When Elizabeth was thirte en, Henry died and her nine year old brother, Edward became King. Edward who had never been strong or healthy died six years after becoming King. The throne was left to Elizabeth’s half sister, Princess Mary. Mary was married to Prince Philip of Spain. Mary was determined to restore Catholicism to England even if it took violence. Many of the Protestants wanted to get rid of Mary and have Elizabeth take over the throne. Mary found out about this and had Elizabeth locked up in the very tower her mother had been in before she was killed. Elizabeth waited in fear for two months. She was finally released because Mary could find no evidence against her. Elizabeth was sent to a far away palace, with only four decent rooms, where she was kept under house arrest. When some of Mary’s subjects stayed faithful to their Protestant faith she burned almost three hundred of them for heresy. This is where she got the nickname "Bloody Mary." On November 17, 1558, after ruling for five sh... ...er let it happen. She was strong. Elizabeth lived to a greater age than any English ruler before her. When Elizabeth was seventy, her health faded. She named Mary’s son James VI of Scotland as her successor. On March 24, 1603, after 45 years of reigning, Elizabeth died peacefully in her sleep. And the age she lived in was called the Elizabethan age. Elizabeth contributed so much to the people of her time and even to the people of today. Without Elizabeth we would have never been able to enjoy the work of William Shakespeare. She showed everyone that a woman could do "a man’s job." Queen Elizabeth’s Golden Speech: "Though you have had - and may have - many mightier and wiser princes sitting in this seat, yet you never had - nor shall have - any that will love you better." BIBLIOGRAPHY Stanley, Diane and Vennema, Peter, Good Queen Bess NY: Macmillan Publishing Co., 1990 Starkey, David, Elizabeth: The Struggle for the Throne NY: HarperCollins Publishers Inc., 2000 Thomas, Jane Resh, Behind the Mask: The Life of Queen Elizabeth I NY: Clarion Books, 1998 Weir, Allison, The Life of Elizabeth I NY: Ballantine Books, 1998