Advertisement Analysis - Axis Unleash the Chaos - 752 Words

English A Lan/Lit SL Advertisement analysis – Axe â€Å"Unleash the Chaos† Axe is a Unilever-owned cosmetic products brand, which has its identity for its sex appealing advertisements addressed to young men who want women to be chasing him. The 2012 campaign about the New Axe Anarchy for him + for her was done by Agency BBH from London and, in July, won the Gold Lion prize in Cannes Festival. Anarchy is the first product on Axe’s line which is available to women, and therefore, the audiences for this piece of advertisement are both men and women, mainly young and metro-sexual ones. The ad keeps the concept of sexuality of the old Axe commercials but adds the same sex appeal also to women. This appeal is achieved by the setting of the†¦show more content†¦The man in the picture dresses in a more simplistic, everyday worker style and owns an old car – that is probably why he is fixing it - while the lady dresses up in a short, skinny and sexy dress accompanied by high heels and has not a luxury, but a good car. This disparity between men and women exhibits that the product is affordable by any social class and makes the consumers do not feel anymore rejected, because they can play and get along with different social groups when using axe. The advertisement ensures customers to feel good, feel more secure and attractive, look good and make them feel th ey can get girls or guys who are out of their league. The setting of the picture also focuses on the couple and does not rely on the background, which is an irrelevant metropolis. The use of bright colors also emphasizes the love, hormones explosion and sexy moment witnessed. Apart from literal sexuality appeal, the advert has both models with white-skin and blonde hair; a defined, sexy body and they are tall compared to average people. We can induce, then, that the commercial supports the creation of a stereotypical body, with beauty standards that are not achievable for who was born black and brunette, for example. The language used, on the other hand, is simple and subjective; it depends on the reader’s interpretation of the image in order toShow MoreRelatedManagement Course: Mba−10 General Management215330 Words   |  862 Pagesmust be performed and try to devise the work systems that allow their organizations to operate most efï ¬ ciently. The Gilbreths Two prominent followers of Taylor were Frank Gilbreth (1868–1924) and Lillian Gilbreth (1878–1972), who reï ¬ ned Taylor’s analysis of work movements and made many contributions to time-and-motion study.15 Their aims were to (1) break up and analyze every individual action necessary to perform a partic- 26 Jones−George: Contemporary Management, Fourth Edition I. Management Read MoreDeveloping Management Skills404131 Words   |  1617 PagesLine 58 Understanding and Appreciating Individual Differences Important Areas of Self-Awareness 61 Emotional Intelligence 62 Values 65 Ethical Decision Making and Values 72 Cognitive Style 74 Attitudes Toward Change 76 Core Self-Evaluation 79 SKILL ANALYSIS 84 Cases Involving Self-Awareness 84 Communist Prison Camp 84 Computerized Exam 85 Decision Dilemmas 86 SKILL PRACTICE 89 Exercises for Improving Self-Awareness Through Self-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial CharacteristicsRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pageslamentable. Taken together, the key themes and processes that have been selected as the focus for each of the eight essays provide a way to conceptualize the twentieth century as a coherent unit for teaching, as well as for written narrative and analysis. Though they do not exhaust the crucial strands of historical development that tie the century together—one could add, for example, nationalism and decolonization—they cover in depth the defining phenomena of that epoch, which, as the essays demonstrate